Making a cold call

One suggestion to new instructors is to visit the country where they want to work, find the area where most dive centres congregate, go around each, and ask for work.

This is a “cold call” and perhaps the most difficult technique to learn. It all depends on your personality; for some, it is just another day, and for others, it gives a feeling of dread.

It is true that during the peak of the high season that you may get work for one or two weeks with this sort of approach. I would suggest this is not a good strategy to further your career in the diving business or to get a long term contract.

However, when you’re only just passing through a place or only have a short amount of time, it can be the only strategy that works.

Reconnaissance

Once again, that adage “Time spent in reconnaissance is seldom wasted” comes true. Before you go blundering into every dive centre, it’s a good idea to take a day out and to walk the main areas and see what is available.

Take your smartphone with you and note down the businesses’ name and if they have the telephone number, website, and email address advertised on the outside, make a note of those as well.

Walking the area and observing, you will get a good idea of the dive centres that would be worthwhile to work for. You can plan your route for the next day or so

You are trying to see which dive centres look like they are professionally run. Is the outside of the shop clean and well presented? Does it look inviting? Do they have their contact details clearly displayed?

These are the sorts of dive centres you should pay particular attention to and note them down.

Internet Research – Day 1

Your next port of call is an Internet shop where you can go online and look at the dive centres you have made an enhanced note. You might even find there is an advert on their website looking for dive staff.

You will also see which dive centres are affiliated with the same training agency as you are and the specialities they offer that are a match.

If you have an online CV from us, you can spend a few minutes sending them the link with a short email explaining that you are in town and looking for work.

By now, you should have purchased a local Sim for your phone. As long as you have updated us with your local telephone number, you can ask them to refer to your CVs contact details and ask them to call.

You can further explain that you are available immediately and be happy to attend an interview the next day.

Regardless if they reply or not, at least they have got your CV.

The Sell – Day 2

The next day you have more of a legitimate reason for visiting the dive centre as you can explain that you sent them your CV and was hoping for an interview.

A large part of being a diving professional is selling. A subject that we will cover in more detail in another post.

Part and parcel of being in sales is learning to accept rejection without losing any self-esteem. Walking the streets looking for a job and doing a cold call will be a real test of your character and resolve.

Graphic showing cold call
Doing a Cold Call does not come easy for many Instructors

Should it happen that you roam around the whole area without getting a job, don’t be too quick to leave the area. CV’s will often be looked at again, and they will remember you from your visit and might pick up the phone to call that local number.

Don’t forget when you leave the country and change your telephone number to inform us to update your online details.

At the end of the day

In conclusion, we all dream about bouncing between jobs with a steady supply of Dive Centres ready to hire us. After a few seasons on the circuit, it is possible to seamlessly transfer from job to job

However, sometimes you have to walk the walk and do that cold call.

May the Tide be with you.

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